OT: Marketing terms for our efforts
2005-11-30 by Don AE5K
Many of us work in the field of product development for either ourselves or a company. Pause for a moment to consider the tough job of selling our pride and joy to the end user...marketing's task: Marketing's Glossary of Product Terminology =========================================== NEW: Different colors from previous version. ALL NEW: Software is not compatible with previous version. UNMATCHED: Almost as good as the competition. ADVANCED DESIGN: Upper management doesn't understand it. NO MAINTENANCE: Impossible to fix. BREAKTHROUGH: It finally booted on the first try. DESIGN SIMPLICITY: Developed on a shoe-string budget. UPGRADED: Did not work the first time. UPGRADED AND IMPROVED: Did not work the second time.