Dave Smith Instruments SYNTHESIZERS

"new products are almost _always_ a bit more expensive that you were
hoping for."

I don't think that's true anymore, the evolver wasn't,  the NordG2 engine
isn't, the Waldorf and Access VAs aren't, the Alesis Ion isn't and yes the
Andremeda even new seems cheap for what you get... it sounds sumptious and
has a beautiful keyboard - but the evolver easily beats it as a sequencer
and in some ways as a  windsynth too. I own an Andro and an evolver so I'm
already a happy chappie in the studio but I'd like a neat rack for gigging
asnd I don't need a keyboard so I was very excited about the polyvolver

I supoose I was hoping for $1000 for the rack, that would be the magic
figure for me, maybe its impossible... but there is a lot of competition out
there. To me, $1500 is just too much,  $1200 would be just okay IF that
translated into european currency, but it doesn't there's always a large
mark up from US imports. If it translated into something like \ufffd1200 I just
don't think he'd sell many in Europe - I wouldn't pay that myself anyway, I
would probably get another evolver plus an Ion rack (if they ever make one)
instead

I'm not grumbling and I'm not mean, but that's just how it is, I can't
really see the rack suceeding at that price

Richard

----- Original Message -----
From: "Miles Bader" <miles@...>
To: <DSI_Evolver@yahoogroups.com>
Sent: Thursday, October 23, 2003 1:15 AM
Subject: [Evolver] Re: Dave's Website is updated!


> Joe <jmelnyk@...> writes:
> > does that justify the price of $1200 to $1500 though?  Is it just me, or
> > does that seem a little high for what the rack will offer?  Maybe I just
> > expected it to be an outrageously great value like the Evolver is...
>
> I agree, I'd rather have a lower price, but ... my experience is that
> new products are almost _always_ a bit more expensive that you were
> hoping for.
>
> After all, if everybody's raving about the price of something, it's likely
> that you could charge a bit more for it and they'd still buy it.  From the
> profit-making point of view, you want to want to push the price until the
> dropoffs in sales exceeds the increase profit; people `raving about the
> price' would seem to represent a sort of free buffer where you can
increase
> the price _without_ a major drop in sales (this isn't entirely true, of
> course -- the `raving' is also sort of like free advertising &c; but to
> some extent, Dave's already gotten the effect of that from the original
> Evolver).
>
> I expect that the original Evolver's great price was not due just to Dave
> being a nice guy, but also things like (1) the monophonic synth market is
> probably a bit smaller and less certain, (2) it was new, somewhat unique,
> product from a small and `unknown' manufacturer, (3) unsureness about the
> market.  All of those would suggest an aggressive price to get the
market's
> attention.  Now he's _got_ the market's attention, and so can probably
> afford to push for a bit more profit.
>
> All, IMHO, of course... :-)
>
> -Miles
> --
> Is it true that nothing can be known?  If so how do we know this?  -Woody
Allen
>
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