Digital BW, The Print

Evan, I understand your frustration.
But we are at the cutting edge of technology here. The main difference IMO
between Cone and MIS is that Cone sells a kit which works together. they
guarantee it. The software really is plug and play - great profiles, works
like a dream. And because they control each element of their system they can
offer great support/knowledge base. For the new user this is the best way
in. Then you find that the inks are bloody expensive and FS works clog-free,
similar quality etc. Then you say, OK how about a warmer/cooler tone, how
about etc? MIS jumps on these 'how about..?' scenarios and allows you to
play. They introduce new inks frequently, they react very quickly to
customer suggestions. But, you are very often pushing the envelope. This
gives you a choice.

Julian
----- Original Message -----
From: "wolarsky" <wolarsky@...>
To: <DigitalBlackandWhiteThePrint@yahoogroups.com>
Sent: Wednesday, April 24, 2002 4:02 AM
Subject: [Digital BW] For Martin About Marketing


> Martin,
>
> I realize that you are not commerically connected with MIS, but
> something does not make much sense to me. You mentioned when you
> posted Tyler's new curves that he donated the effort and the curves,
> since he does not even have a 1280. In your post about the Canon
> 9000, you mention that MIS just makes ink - its up to others to
> develop the workflows.
>
> Why is this? Wouldn't it make sense for the company that produces the
> inks to pay someone to produce the curves and profiles? MIS, or
> anyone else, could then sell these at a reasonable price and actually
> make a profit. MIS is really in the business of selling a method of
> printing, not just inks. The easier it is to use the system, the more
> it will become an accepted method, and the more ink they will sell.
>
> Having just spent the last three months figuring out how to produce
> decent prints with their inks, I am acutely aware that the process is
> closer to joining a secret society, than purchasing software. Each
> new user posts similar questions, and there is no readily available
> repository of answers. Charitable individuals such as you and Paul
> Roark continually answer the same questions.
>
> Shouldn't MIS organize this whole process a bit better? I apologize
> for the speech, but I detect that there are a number of frustrated
> individuals attempting to learn how to use these inks.
>
> Evan Wolarsky
>
>
>
>
>
>
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