Digital BW, The Print

This caught my eye.

The June 2002 issue of B&W Magazine has some interesting articles -- and
advertisements.  (Even though that publication that doesn't like us, I have
not cancelled my subscription.)

B&W Mag is starting a series on the "ABC of Collecting."  This should be
educational (or self-promoting).

Even more interesting, however, was an advertisement in the middle of the
first of these "collecting" articles.  The "Ataraxia Studio" claims to be
using the most stable color process there is -- using pigments.  (OK --
this might not be too far off.)  The ad then implies that it's color
pigments have a "500 year" life.

Hmm.

The good news is that it does accomplish some education of the B&W Mag
readership -- whoever they are.  And, of course, I wish the advertiser the
best of luck in substantiating the "500 year" claim.  That would be great.

I fear that there may be bad news for all of us, however, if claims like
this are shown to be false.  It could undercut the real progress that is
being made.

The advertiser has a website at:

http://www.atxstudio.com/index1.htm



"If it's too to be true, it probably isn't."

Paul
http://www.PaulRoark.com