This gallery thing is a big conversation. On some level, there are always going to be the level of the market that supports the masters, and silver. HCB, AA, Weston, etc. That will continue I assume. If/when inkjet enters the market, I think it will happen in any of these ways: 1. Some "name" person starts to use them. Fill in the blank here with your own celebrity name. Doesn't matter, as long as they're high enough up the ladder, and they've been in PDN or ArtNews. The rules for this level are completely separate from "the masses"; logic does not usually apply to this level. 2. Someone comes up with a way to coat them, or write on them, or paint on them, or laquer them, or something/anything, to make each individual print UNIQUE. (Think Peter Beard: I remember last year, he showed up at A Gallery for Fine Photography in NOrleans, with his group of hangers-on, and they set up a painting studio outside the gallery. He'd paint or write on each one til it was time to go shower and dance the night away). This issue will address somehow the "just press the button and you can make a hundred of them" problem. The Starns twins come to mind here too; I could see them adopting this into their "handdone" process. 3. And third, the one that excites me most, COMPLETELY ignores the pressure of fitting into the "gallery scene", and empowers individual photographers to explore more direct sales, and/or internet sales. The photographer dealing more directly with the customer. A new way of thinking; a new business model, that is aware of a changing economy. I don't see these high prices, as you do for silver, but lower prices -- maybe two or three hundred dollars for a print, even a large print. BUT, in exchange, you would not have "editions" where the artist was limited in volume. The mindset would be more "buy this to enjoy it", rather than "buy this as an investment". I think this would fit in between "the poster" and "the silver print". ---- To be clear, I think Number 2 and 3 are temporary, say for the next ten years. It could well be that the inkjet printers and inks get so good that this negative perception starts to fade. (Oops, bad analogy...)
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Re: [Digital BW] Inkjet prints and galleries
2002-05-06 by marktuckerdotcom
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