Digital BW, The Print

The last time I checked you can buy the same single malt scotch at Costco in
a bigger bottle for about 1/3 the price/oz as you would pay for a smaller
bottle at the liquor store.

In addition epson gets a lot more money upfront for a 7600 or 9600 than they
will for a 2200.  

It's obvious for the new printers that epson has decided to shift the
balance from printer cost to ink cost.  Remember at how amazed we were when
we heard a 7600 was going to cost $3000 instead of the $5000 they were
getting for a 7500 last year?

And on the R&D front...it takes a hell of a lot of money to lead in
technology...I used to make polymer inks for a living and it was very
expensive, time consuming work with someone right behind you trying to rip
off your technology at every turn.  And remember, Epson isn't out there as a
service to us...it has shareholders that expect to get dividend payments.

Robert


On 7/12/02 4:15 PM, "Editor P.O.V. Image Service" <editor@...>
wrote:

> 
> 
> CDTobie@... wrote:
> 
>> In a message dated 7/12/02 12:09:36 PM, jerryolson@... writes:
>>  
>> 
>>  
>> 
>>> Makes you wonder about epsons ink prices even more. You can get a pint
>>> of MIS inkjet black ink for around $36 or so; epson's prices seem more
>>> than a ripoff, they're outrageous.
>>>    
>>> 
>> 
>> Well, at least you are now comparing it to a blended whiskey...
>> 
>> 
>>  
>> 
> Come come, Dave...
> 
> That's not analogous..
> 
> We ALL know that EPSON overprices their inks at a level WELL beyond what
> it costs to produce and market them.  They are cost-shifting to recover
> the real costs of  the printer you buy.
> 
> the 7600, 9600, and 10000 have significantly less per oz prices for
> ink, not because the ink is cheaper but because EPSON hasn't played the
> silly cost-shifting game..
> 
> It's as if  EPSON offered you a single malt scotch for $1 a shot, and
> then told you "BTW the glass is $10 and can only be used for one shot"
> It makes people think they are getting a cheap printer when they aren't..
> 
> I can quote some old numbers on ink costs per oz. for the 1270 and
> siblings if you'd like, (with inks that wre cheaper than those in the
> 2200, estimates on cost of the 1270 inks were between $9600 and $12,000
> per gallon - to hell with oil, gold, drugs, or weapons, let's hijack a
> tanker of Ultrachromes!) but suffice it to say that EPSON charges a
> minimum of 10 times what others do..  AND BTW: before you say it all
> goes to R&D some of that "well spent" R&D money goes into designing ways
> to prevent users from utilizing 3rd party consumables..
> 
> 
> Keith
> 
> 
> 
> 
> 
> [Non-text portions of this message have been removed]
> 
> 
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