Digital BW, The Print

Austin,

> Kevin,
>
>> Do you know any customers, personally, who are disappointed because
>> _they_ saw fading of properly mounted and displayed inkjet prints?
>> What were they printed on, how were they printed, how were they
>> displayed.  I am still looking for something more than urban myth.  A
>> real customer who bought a real print, displayed it properly and then
>> said, hey, this looks like crap now ( or even this looks different  
>> now).
>
> I believe there are two issues with what you say.  First is, we were  
> told
> that there was NO fading in South window tests...  My experience shows
> differently that these inks DO fade.
This is an issue with a vendor's representations to you and others.   
There is a pretty clear consensus that they exceeded the bounds of  
acceptable/normal/usual marketing hype.  I don't see how that is  
relevant to my comments except that it is background and fuel for the  
apocalyptic views held by some.
> Second, people who use these inks ARE
> afraid of "selling" (even giving away) their works for fear of fading,  
> real
> of mere apprehension.
That is my point exactly.  If I read messages like Tom's and  had no  
other experience with this technology I would leave thinking I wouldn't  
go near it.  Some days it seems that we spread more misinformation  
ourselves than the naysayers and ludites we that we rail against.

Should we ignore longevity? No
Should we do testing and push the technology further? Yes
Should we ignore the technology because it does not meet the  
expectations of one group of one type of print purchasers? NO
Should we exaggerate the effects, or in some cases, perceived effects,  
among ourselves and others? NO

I think Bill Agee just posted with some apt comments.  Truth in  
advertising.  Tell the truth.  Pigment based inks on cotton rag paper,  
treat it well and it will outlast the color photograph hanging on the  
other wall.  If the buyer is purchasing it for the great grandchildren  
they hope to have,  maybe you should point them to the oil paintings.



>
> Of course I don't endorse people putting any artwork in direct  
> sunlight, but
> some people have specific places in a house that they want a particular
> piece, and it may, at some time, be hit by direct sunlight for some  
> number
> of hours.  I have a Fairchild in such a spot, it is a large painting,  
> and
> this really is the only spot.  It gets late day direct sun...and  
> honestly,
> I've seen no fading at all, and if you now Fairchild at all, you'd  
> know his
> pieces are very colorful.  I have a Piezo print next to it...and it's
> noticeably faded, and it hasn't even been there 6 months.
>
> Regards,
>
> Austin
>
>
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