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Digital BW, The Print

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Re: [Digital BW] Printing for Editions?

2002-11-17 by Jerry Olson

Mark, what if the entire edition faded in 3 years and was worthless?
You'd not reprint?   That once in a lifetime shot would be gone forever?
 

Not for me!! I would Never ever destroy a good image, I just can't buy
into the "edition" thing.

Jerry




Mark Tucker wrote:
> 
> I've got to calm down after that last post; my heart is still
> churning. I want to be level-headed when i write this.
> 
> I was thinking today about Paul Roark's post this morning:
> 
> (snip from paul's post:)
> 
> The fear that the digital printer can simply press a button and
> print as many copies as s/he likes with no manual labor
> probably does lower the price of the product. (Of course, AA just
> hired legions of assistants to do the printing, but who's counting
> ....)
> 
> (end snip)
> 
> It seems as if we must do something to counter this perception
> of "just pressing the button and another one pops out". I agree
> that this has a negative effect.
> 
> What about this?:
> 
> What if, when you thought you had a "keeper image", you then
> sat down and determined an edition number. Then, (just like in
> the darkroom), you'd make some test prints on the 2200, or
> whatever printer you're using, and then when you got it perfect,
> you'd print out THE ENTIRE EDITION in one run, in one day, at
> one time? To even carry it further, you might even banish the
> actual file that it was made from from your hard drive when the
> print run was over. (You might keep a rezzed-down version for
> PR and Publicity usages, but it might even be watermarked as
> such).
> 
> It seems to me that this procedure might make one straighten
> up, get serious, and realize the goal that's in front of him: he
> realizes that, at this point, today will be the very last and only time
> that this image will EVER be printed again.
> 
> In your documentation, you clearly declare this, in a sentence on
> your CofA.
> 
> (Now... this brings up that other issue of what I've heard about,
> where the old guys, AA, etc. would get sneaky and then come out
> with a NEW edition in a different SIZE. Is that slimy or what?)
> 
> So, my approach, listed above, would even supercede and
> eliminate that practice of changing sizes later in a new edition.
> You are saying, TODAY is the ONLY time this image will be
> printed. Today, I will make twenty, or thirty, or whatever my edition
> states it is, but then after that, NO MORE. Ever...
> 
> I would bet that if the top twenty or fifty guys that are known as
> digital printmakers got together and agreed on this approach,
> you'd see an immediate shift in the perception of digital
> printmaking. Overnight.
> 
> Just a thought,
> 
> Mark Tucker, http://marktucker.com
> 
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