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Digital BW, The Print

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Re: [Digital BW] Printing for Editions

2002-11-18 by Mark Tucker

--- In DigitalBlackandWhiteThePrint@y..., Rick Colson 
<colson@i...> wrote:
 Thus, I would also
> submit a certificate of authenticity with any limited edition print 
stating
> its number and the total number of that run. It should also 
specify if
> additional quantities might be made available at a different 
size or in
> sepia instead of cool black, etc., and, if possible, how many. 
This is your
> "contract" with the buyer and will assure the buyer that you will 
stick to
> what you've stated.

------------

There are buyers of photographs who base their decision to 
purchase on the "investment factor", ie. what will this $500 print 
be worth in ten years.

Your "contract" as you say above, is not worth the paper it's 
written on if you can arbitrarily decide in three years to introduce 
yet another edition of that same image.

When that buyer is standing there with checkbook in hand, 
pondering the purchase, the buyer thinks at that point that only 
30, or 50 of these prints will ever be in circulation. How fair is it of 
you to then decide later on, (after the image becomes popular), 
that you're going to come out with a new 50-count Sepia Edition 
in a smaller size? I say, quite unfair, and borderline sleazy.

Again, folks, you can't have it both ways. If you want respect, 
you've gotta bring respect to the table. In the form of appropriate 
and forthright business practices.

Just my opinion,

MT

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