Digital BW, The Print

OK, this is not intended as flame bait or to disparage this paper or 
anyone who uses it.  Here's the story.  I have an Epson 2200 printer 
and am trying different papers.  I recently ordered 2 sample sheets 
of Photo Rag to try out -- after reading all the glowing reports on 
it here and elsewhere, I though I'd give it a shot.

The problem is, while I don't dislike the paper, I don't particularly 
like it either.  Last night, I printed the same image on Epson 
Enhanced Matte and Photo Rag and preferred the Enhanced Matte print.  
The Photo Rag print tended toward the cold side, with a bluish cast, 
while the Enhanced Matte looked like a more neutral black (I found 
this to be true under a variety of lighting conditions (incandescent, 
halogen and daylight) -- the Photo Rag looked bluish while the 
Enhanced Matte looked more neutral.  In terms of the density of the 
blacks and detail of the image, they looked the same -- this wouldn't 
be a strike against Photo Rag, except that it's so much more 
expensive that I was hoping there'd be a substantial enough 
difference to justify the cost.

Here are the possibilities that have occurred to me:

(1) Personal preference -- those who really like Photo Rag prefer the 
cold tone bluish cast and I don't (which is fine)

(2) Photo Rag doesn't work particularly well with the 2200, and/or 
the people who really enjoy Photo Rag are using different systems, 
like the third party quadtone systems so many people here are using  
(which would dictate that I not use Photo Rag, since I don't 
currently plan to investigate third party inks)

(3) There's something wrong with my settings, resulting in the bluish 
cast on Photo Rag (I used Postscript Color Management in the 
Photoshop driver and Color Controls: Photorealistic in the Epson 
driver; media type was set to Epson Watercolor Radiant White, as 
recommended by the Inkjetart website).  I also used Matte Black ink, 
not Photo Black, for the Photo Rag and Enhanced Matte prints.

(4) The standard response: get a custom profile (yes I recognize the 
value of this; no, I have not decided to get custom profiles made 
yet).

As things stand, the only advantages of Photo Rag over the Enhanced 
matte are (1) it "feels" better because it's heavier (not very 
important to me personally); (2) I do like the very slight textured 
appearance of Photo Rag; (3) most importantly, Enhanced Matte is not 
as archival as Photo Rag (from what I've read, even if the 
Ultrachrome inks are equally archival on both papers, the Enhanced 
Matte is slightly acidic and the paper will start to yellow in about 
30 years).

So, am I missing something or doing something wrong with Photo Rag, 
or is it really a difference in personal preference and/or equipment?

Your thoughts are really appreciated, and sorry for the long post.

BTW, I foolishly bought 2 packs of Photo Rag before doing my 
testing.  They are unopened, however, so I'm trying to figure as much 
of this all out as possible before I open those packs so I can return 
or sell them if necessary/