Digital BW, The Print

Has anyone tried Ilford's Fine-Art paper?

http://www.ilford.com/html/us_english/prod_html/galerie/htm/prod/sfap.htm

>
> 100% Rag, acid free, textured matt paper
>
> GALERIE Smooth Fine Art prints will last in excess of 100 years when
produced on
> pigment ink printers. Prints made on dye based printers will last up to 2
years.
>

It's pretty expensive at $40 for 25 sheets of 8.5x11 from B&H.

I've tried their Gallerie Smooth Pearl paper with dye inks and it looked
great, but I didn't have much luck with pigments despite what they claim.

I'm wondering if this Smooth Fine Art paper is something unique or if it's
just a rebranding of something else.  It's interesting that they call it
Inkjet Fine Art in North America and the packaging looks completely
different.  I wonder who they're afraid of a lawsuit from.

--Tom