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Digital BW, The Print

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Message

"Calling a Spade a Spade"

2003-10-31 by Colorado Light

> Inventing misleading or fanciful names for ink jet printing doesn't help
> build confidence in the medium.
>
>

This reminds me of when I was an Amway distributor in the mid-90's--we
didn't call it Amway so as not to scare people away!  We called it "network
marketing" or "multilevel marketing" but pretty much avoided calling it
Amway.  I wonder what they're calling it now?   What a parallel to this
inkjet print dilemma.

Nevertheless, I am calling mine "Ultrachrome pigment ink prints"  and I make
sure I get the word "archival" inther somewhere as well.

Tom


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