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Digital BW, The Print

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[Digital BW] FYI - Kodak Film/Digital

2004-01-27 by Ken Schuster

For members of this group who haven't received today's missive from The Great
Yellow Father (Bernard Masson
President, Digital & Film Imaging Systems, Eastman Kodak Company), here's a
quote for the For What it's Worth Department:

"... I am writing to explain the facts behind the announcements Kodak made on
January 22nd. I want to avoid any potential misunderstanding about Kodak's
commitment to traditional film photography as we experienced after a similar
meeting last September.

Kodak remains committed to film, photographic paper, and traditional photography
now and in the future. In fact, we will aggressively defend our leadership
positions in film and paper.
True, we will accelerate growth of our digital products and services. However,
our goal is to grow the total photography category for our mutual benefit.

At the upcoming Photographic Marketing Association meeting in Las Vegas next
month, we will introduce four exciting new consumer films and one-time-use
cameras and four new films and papers for professional photographers and
professional labs. We will introduce a number of new digital products and
services as well. These products, and more like them in our product roadmaps,
underscore our commitment to photography."


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