Digital BW, The Print

I saw today in that fine journal of contemporary truth about the 
photography industry, American Photo, an ad for Epson. This 
may have been out for some time, but I assume that they've 
developed their own consumer color-matching scheme called 
PIM (Print Imaging Matching); it seems directly mostly at getting 
digital cameras and consumer printers calibrated together. 

They list many different brands of digital cameras, mostly point 
and shoot, and then several Epson printers, but they also 
include the 1280 in it.

Was Apple's ColorSync too hard to understand for the average 
person? (I've always thought so myself).