Digital BW, The Print

jimpatel63 wrote:


> I used to work for Philips USA,

Nice to see Philips written as it should be.  This week Philips 
launched a new marketing campaign to make their brand better 
known, especially in the US.  Something with "simple" in the 
phrase.  I actually think they should add an L to the name to get 
it better known in the US, a bit more complicated for us but very 
simple for Americans.

> Don't know dates, but the A2, A3, etc. sizes are designed to have 
> the same aspect ratio, so you can resize documents without having to 
> reformat your word document (or leave blank space etc.). There is 
> also supposed to be some psychological basis for the aspect ration 
> chosen, but don't remember the details. 

The only psychological reason I can think off is that they got a 
headache in trying to find another method of cutting sheets in 
half and keeping the same aspect ratio through the range :-)   I 
don't think it has a good aesthetic ratio but there's no other 
choice.

Ernst