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Digital BW, The Print

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Naming these things revived

2005-03-05 by Olaf Ringdahl

I think we're asking the wrong question: Not, "What should we call these
prints?" but "What are these prints called?" I've been making silver gelatin
prints for decades, without caring what they were called. The dealers and
the museum curators started calling them that and that is what they are now
called. The names they currently use for digitally produced prints are
"Pigment Print," "Archival Pigment Print," "Chromogenic Print,"  "C-Print,"
"Kodak Endura Print,"  "Fuji Crystal Archive Print," and maybe a few more.
The top dealers and curators decide what these prints will be called.

At art fairs and frame shop galleries, anything goes. You can call your
prints anything you like. But at the top galleries, where prints go for
$1,000 and $10,000 and way up,
You will not find fanciful names like "Giclee" or "Epson Desktop Digital
Inkjet." I will happily leave the naming to the people who have to sell the
work to the rich collectors who make this whole game possible.

As far as we are concerned, I think "Pigment Print" and "Chromogenic Print"
will do very nicely for just about everything we do.

Olaf

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