Digital BW, The Print

Champagne is cheap.  If that's all it takes to sell art at "important
prices" then form an orderly queue outside my door!


> From: Djon <westsidemaurice@...>
> Reply-To: <DigitalBlackandWhiteThePrint@yahoogroups.com>
> Date: Fri, 11 Mar 2005 01:25:14 -0000
> To: <DigitalBlackandWhiteThePrint@yahoogroups.com>
> Subject: Re: [Digital BW] limited editions
> 
> 
> 
> 
>> This is called filling the demand curve and extracting maximum value
>> from you work.
>> 
>> Thanks for you attention,
>> 
>> Ray Maxwell
> 
> That's some fancy thinking, but it doesn't relate to the reality on
> the ground. 
> 
> The fact is that no photograph has any dollar value at all beyond what
> somebody wants to pay. And the most expensive work is sold through
> expensive galleries at big markups in limited editions. NOT through
> online offers by new magazines touted by unknown photographers.
> 
> If the buyer goes into an important gallery he expects to pay
> important prices. Otherwise he wants cheap.
> 
> The "important gallery" plies the potential buyer with champagne (at
> the very least) and demands limited editions. There's no champagne in
> an online deal. 
> 
>