Digital BW, The Print

Mark,
What about visiting other galleries in your area and looking at the 
catalogs, artist statements, price lists, etc of other artists? Also 
check out some web sites of photographers, painters, sculptors, 
what have you. I think you'll find a wide variety of artist 
statements--ranging from the "I explore the duality of memory 
and cognition through a postmodern sensibility..." to simple 
descriptions of technique.  It only has to be obtuse and 
self-absorbed if you want it to be.

Art, unlike investment banking, tends not to have a lot of rules.

Re: the horror stories of galleries making off with people's work; 
most places avoid this by  reviewing slides of one's 
work--dupes, of course. If your work sparks interest in this first 
round, they'll ask to see prints, and you, in person.

Amadou Diallo