Digital BW, The Print

The mistake Xerox made was pricing their low-end printers UNDER the cost 
of ink, which is a classic loss-leader mistake. The other manufacturers 
did not make this mistake.

-Adam


Walt Mucha wrote:

>
>
> >No one considering prior history at Xerox would for a second have
> >thought they could count on ink sales for all the profits.
> >Of course that presupposes common sense on the part of the
> corporate
> >animal, something often in short supply.
> >
>
>
> Well, then how do you suppose Lexmark, HP, Canon and Epson
> make thier money? They use that very same business model. I
> would consider Xerox as visionary rather than lacking in
> common sense.
> I have a friend who bought a cheap Lexmark printer because he
> could buy the printer with cart for less than the ink cart!!!
>
> Regards, Walt
>
> http://www.kauaiphotos.biz
>
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