Digital BW, The Print

At 10:50 AM 1/3/2006, Steve Kale wrote:

>My view is that paper marketers (seems there are few paper manufacturers who
>market their own product to retail) simply need to be open as to their
>products.  I don't mind if Brand A says "we outsource the mill component to
>X according to our specs and coating to Y designed by us or Z."

In some ways I'd like that ... but I can also see the other 
side.  Many, if not most, of the products that we buy are not made by 
the company that's listed as the manufacturer.  Instead, they are 
subcontracted out -- often to fine firms that do an excellent job.  I 
can see why a company would want to say "This is our paper", rather 
than "This paper is made to our standards and with our methodology 
and formulation by XYZ company".

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