Digital BW, The Print

Thank you Jerry!
Debbi


>I also have a custom framing shop and many of my photog clients insist
>on white mats and black frames. Clean simple, blah, blah.
>To me it is boring and expected. The clients pick up the work, pleased
>and say thank you and no big deal.
>When I am able to talk someone out of the expected white mats - usually
>something ( my preference) in shades of gray. Light gray, mottled gray,
>kona or espresso for warmer prints, luna gray or moon stone colors for
>cooler prints, light gray with a darker gray inner margin for double
>matting.
>YOu get the idea.
>
>When these clients pick up their work they are often effusive with the
>praise for how well the prints stand out.
>Not saying that white mats black frames cant be effective of beautiful.
>The way our eyes/mind have developed, the eye is naturally drawn to
>light ie. the lighter areas of the frame package. If the mat is lighter
>than the subject of point of interest in the photo, then the white mat
>can be competition for your subject.
>
>Just as a test go to your local frame shop and ask them if you can play
>with the mat samples: choose 4-5 white mats, the range of grays and
>then a few blacks and actually lay them on the corner of your print. As
>long as folks are up front with me about what they are doing I will
>always try to educate them about the beauty of not working in white all
>the time. Also I can't imagine trying to pick a mat from a sample in a
>catalog instead of actually comparing the sample against the print.
>
>Something that is new in framing too, is visualization software which
>allows them to take a picture of your art and display it on (usually a
>large one) onscreen showing the whole effect of different colors of
>matting ( and frame)  against your print, instead of just the one
>corner and leaving the rest to the imagination. I will have one soon
>just need to save a little more money. Should make things easier on
>everyone.
>Best and good luck,
>Jerry
>
><http://www.jerryhadamphoto.com>http://www.jerryhadamphoto.com
>
>
>
>On May 12, 2006, at 7:42 AM,
>DigitalBlackandWhiteThePrint@yahoogroups.com wrote:
>
>>  Subject: Re: Mat question
>>
>>  Black mats remind me of 1970's ad layouts pasted up.
>>  If you go to any museum or gallery, the majority of black and white
>>  prints are matted with either white or off-white (many shades of
>>  egg). Not that there are any rules, it is totally up to the artist/
>>  framer.
>>  Mark
>
>
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-- 
Debbi in California
http://www.pbase.com/debbi

Whoever said 'money can't buy happiness' never met a camera they loved!

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