Digital BW, The Print

In a message dated 4/6/07 10:18:28 AM, amadiallo@... writes:


> I think we should be more specific with terminology here. Alpha
> cellulose is a treated woodpulp that is generally accepted in the
> paper industry as having very favorable long term stability
> characteristics.
> 
Yup, thats the type of wording that makes it seem great. When I hear it 
described from the other end, as acidic wood pulp buffered to attempt to postpone 
yellowing and deterioration, its sounds less wonderful. Alpha cellulose is one 
of those great marketing terms, like subprime mortgages, that sounds 
impressive on the surface. If I was convinced that the material itself was neutral pH 
at the end of the process, I'd be thrilled, but I keep hearing about putting 
lots of buffering agents in there, which to me implies that there is still an 
acidic base material involved.

Perhaps we should call it "Variable-Rate Sub-Prime Sub-Strate"... or maybe we 
should just print our good images on cotton-based media.   After all; Kayenta 
was developed as a proofing paper for testing your images before printing 
them on Entrada.

C. David Tobie
Product Technology Manager
ColorVision Business Unit
Datacolor Inc.
CDTobie@...
www.colorvision.com


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