Digital BW, The Print

--- In DigitalBlackandWhiteThePrint@yahoogroups.com, Mark Savoia
<mark@...> wrote:
>
> Maybe you don't, but most of the art world and all my customers do,  
> they are obsessed with it. Second question is usually "how archival  
> are the prints?"
> Mark
> 
> On Apr 9, 2007, at 10:00 AM, djon43 wrote:
> 
> > "Archival" is a word we don't use anymore.
> 

Mark, those weren't my words, I quoted Wilhelm. 

When your customer asks "how archival," what does she mean? Does she
plan to do densitometry in the future? Will her progeny? 

Or is she simply parroting something she's seen, that's used for
marketing by some photo galleries (does a "sofa-sized"  picture of a
barn and cloud by an unknown photographer need to be "archival"?  

If she's more realistic than most, it possible she's thinking more
about her ancestors' yellowing photos than about Dmax?