Digital BW, The Print

john dean wrote:
> I hate to break the news to you but this fad of large photographs is
> not recent. It started in California in the early 80's. One of my
> teachers in grad school, Will Larson, had this joke, "why are the
> color prints in California so big.. so you can see them from NY.

It isn't restricted to photography or California either. In 
the early 80's I was one of the founders of a graphic 
artist's workshop here in the Netherlands. All kinds of 
printing. In the early 90's much of the equipment was 
already replaced by bigger models and that continues up to 
now. Lithography went partly from stone to zinc and aluminum 
for that reason alone. Big etching equipment, paper size up 
to 4 x 7 feet. Large silkscreen frames. Not that the art 
went along in quality. It was the same for paintings though 
but they are now at museum sizes that nobody can display 
them properly in the not so big Dutch houses, not the wisest 
marketing decision.


http://www.grafisch-atelier-daglicht.nl/html/kunst.htm


Met vriendelijke groeten,  Ernst


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