Digital BW, The Print

Todd Flashner wrote:

>  on 2/8/02 3:55 PM, SKID Photography wrote:
>
> > I beg to differ.
> >
> > To be academically correct (like from a museum and informative standpoint)
> > they
> > are inkjet prints using 'carbon pigment' (or whatever) inks.
> >
> > To use any other term is a marketing ploy.  And that's ok if you recognize
> the
> > difference. :-)
>
> Not sure I agree with that. When I look at photos in museums and galleries I
> see tags like: "Toned Silver Gelatin Print", or "Chromogenic Print". This
> refers to the materials solely, much as Carbon Pigment inks on Rag Paper
> does.
>
> The traditional equivalent of what you propose might be: "Enlarged Toned
> Silver Gelatin Print", or "Contact Print, Toned Silver Gelatin".
>
> The latter are terms one might see in some places, but when they are
> represented more simply, as in the former instance, which in my experience
> is most of the time, I've not heard it referred to as a marketing ploy.
>
> Todd

I guess the Brooklyn Museum of Art in NYC, who had one of the defining shows on
Digital imagery last summer is wrong.  ;-)

The reason there is no mention of 'photography' or 'enlargement' with a 'toned
silver gelatin print' is that it is understood to be a photograph.  'Oil on
canvas' or 'Oil on Paper' does not mention the word painting because it's
understood.  If someone got oil paints to go through an inkjet printer, it would
not be labeled 'oil on paper'.

Say what you like, academically, what we do here are 'inkjet prints' using
various different inks.  In the marketplace, where 'marketing' comes into play,
all bets are off.

Harvey Ferdschneider
partner, SKID Photography, NYC





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