Re: [Digital BW] Edition Quantities (and where they go)
2002-11-22 by sdmey4@aol.com
In a message dated 11/21/2002 5:53:51 PM Pacific Standard Time, mark@... writes: > What actually *IS* an artist proof? Can it be sold, or must it be > "given away"? What is a printer's proof, and I guess it would not > be destroyed, thus it enters circulation? > > -MT, http://marktucker.com/ > "artist proof" hum? practice prints? General rule is to allow 10% of the edition as proofs, just away of being up front about how many prints there will be. Every buyer must assume there are a few unnumbered proofs out there if purchasing an editioned piece. I recently read they are much more valuable to a collector as they are more rare. Signed and lettered a/p! I use them as away to send a sample that may be close to my finals or a very slight blem. Too nice to throw away but nice enough for a sample. Can be sold or not, dealers choice. They are NOT GIFTS. That's just what I use them for, to give a dealer a look at another image in addition to regular numbered prints I send. My intention is for the dealer to use them as samples, and get customers interested. something unmatted they can handle. Let them feel the paper I spend so much on.I usually don't charge for them if the dealer is someone I have solicited. Just last week a potential client asked for my price list as she had seen my sucky 2003 calendar. She was going to use the calendar to show some higher ups, work she thought was appropriate for there space. I quickly overnighted some unmatted full size prints marked as a/p "proofs" for her to present, as I knew the calendar reproduction isn't even close to the real thing and not impressive at all. These "proofs" blew them away and they ordered 14 16x20's. I keep quite a few prints around that are not quite perfect and I use them as samples. and proofs. The last one I sent out was just a slight tad too dark, (I thought.) Others can see nothing wrong with the print. I just found out a gallery in Cleveland sold one of these "proofs" for 450.00. I sent them some stuff 18 months ago. The only reason I know, is the buyer came into a frame shop with my print to get it framed and the frame shop owner e-mailed me looking for a price list herself. Naturally I knew exactly where the print came from as I don't send stuff to OHIO everyday. So now I have a gallery selling my stuff without telling me, and I have to confront them about my un paid commission. Mark, worry more about the business practices of the dealer rather than your standards which will almost always be higher than the dealer moving your work. When I send an "artist proof" I clearly state that finals may be slightly different from proofs, and they could even be a different inkset. Steve M. [Non-text portions of this message have been removed]