Digital BW, The Print

I was at the AIPAD show on Sunday. So much beautiful work, mostly all
traditional, interspersed with a little "garbaj".

I went specifically to meet with a gallery owner from Delaware who is
interested in my World Trade Center print (she has a Piezo of it in her
gallery right now), but she is not comfortable about digital yet.

I am planning to make a silver, limited edition print out of it. She
cautioned me about selling Piezos. I was planning on offering them as a
sort of "special-edition" a-la Ansel Adams kinda thing. Maybe 5x6.5" on
letter paper, open edition, initialed not signed -- more like a litho
than a print -- for maybe $35-45. And then charging a premium price for
silver prints. She said that I shouldn't have a competing image -- it
would hurt collectors who are paying premium prices. I don't understand
her reasoning. I see others doing it. LensWork, even the Westons
([EW-Cole] I actually have one of them, and an AA special edition).

So, is this a viable marketing strategy? Let the voting begin.

Regards,

Richard M. Coda
Fine-Art Photography
Jackson, NJ 08527

http://www.rcodaphotography.com

I think she's full of it unless you have a following of collectors 
who think their print values might be diminished, but come on...is 
that really an issue? Do what you want and find out. I see no reason 
not to do an edition of piezos along with higher priced silvers. 
Frankly after seeing 35 yrs of storage effects on many of 
my "archivally processed" selenium toned silver prints, I actually 
feel more comfortable printing digitally for archival than silver at 
this point. Besides, storage is the key, and you loose control of 
that as soon as the print leaves your studio.

Steve Roberts


--- In DigitalBlackandWhiteThePrint@y..., "Richard M. Coda" 
<rcoda@y...> wrote:
> I was at the AIPAD show on Sunday. So much beautiful work, mostly 
all
> traditional, interspersed with a little "garbaj".
> 
> I went specifically to meet with a gallery owner from Delaware who 
is
> interested in my World Trade Center print (she has a Piezo of it in 
her
> gallery right now), but she is not comfortable about digital yet.
> 
> I am planning to make a silver, limited edition print out of it. She
> cautioned me about selling Piezos. I was planning on offering them 
as a
> sort of "special-edition" a-la Ansel Adams kinda thing. Maybe 
5x6.5" on
> letter paper, open edition, initialed not signed -- more like a 
litho
> than a print -- for maybe $35-45. And then charging a premium price 
for
> silver prints. She said that I shouldn't have a competing image -- 
it
> would hurt collectors who are paying premium prices. I don't 
understand

> her reasoning. I see others doing it. LensWork, even the Westons
> ([EW-Cole] I actually have one of them, and an AA special edition).
> 
> So, is this a viable marketing strategy? Let the voting begin.
> 
> Regards,
> 
> Richard M. Coda
> Fine-Art Photography
> Jackson, NJ 08527
> 
> http://www.rcodaphotography.com