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Re: Ringer

2009-02-15 by intellijel

Well every 3U of extra space is potentially 4-8 or more new module
purchases. If the case is sold at a $50 loss (or whatever is needed to
beat all other competitor options) then you could offset that by
increasing prices on all modules that you are selling at a loss. A
cheap case will always lead to more module purchases.

I know it must be a tough equation to balance! 

btw, If assembly costs are high on Plan B stuff it would be awesome if
you offered kit versions of everything.

 
--- In PLAN_B_analog_blog@yahoogroups.com, "(i think you can figure
that out)" <peter@...> wrote:
>
> Hey...I already make a few products at a loss...I don't have to add
> another to that list, do i?
> 
> 
> /--- In PLAN_B_analog_blog@yahoogroups.com, "intellijel" <danjel@>
> wrote:
> >
> > I am dreaming of the day when all the eurorack manufacturers join
> > forces to supply a single and ultra affordable case option.
> > 
> > The motivation? There is not a single modular synth enthusiast on the
> > planet that does not get twitchy when there is spare space in their
> rack.
> > 
> > So the cheaper the cases (even if they sell at a loss) will
> > universally result in way more module purchases to fill the voids!!!!
> > 
> > 
> > 
> > 
> > --- In PLAN_B_analog_blog@yahoogroups.com, "laryn91" <caymus91@>
wrote:
> > >
> > > Yeah that is a very cool case design! But if you're now going the
> > DIY route, there's even 
> > > cheaper solutions. Here's the math "dude" :-)
> > > 
> > > $390 for 2 Doepfer DIY #2 kits + whatever it costs to make the cool
> > Buchla looking case.  
> > > $525 + case costs for Ringer solution.
> > > 
> > > I don't mean to be critical and Peter understands the market 100x
> > better than I do, but it 
> > > seems to me, the Ringer is too expensive to compete with existing
> > Euro case and rack 
> > > solutions.  
> > > 
> > > Maybe it's competitive for large systems and there's a decent market
> > for that? 
> > >  
> > > 
> > > --- In PLAN_B_analog_blog@yahoogroups.com, sascha victoria
> > <sascha.victoria@> 
> > > wrote:
> > > >
> > > > Yeah dude, do the math on a 15u system... thats a pretty sweet
deal.
> > > > 
> > > > Also, it would be really easy to do something like this. In stead
> > of the
> > > > curved sides you put straight lines for each rack. All you'd need
> > to do is
> > > > cut the sides, top and front.
> > > > 
> > > > 
> > >
> >
>
http://groups.yahoo.com/group/PLAN_B_analog_blog/photos/album/630816539/pic/20
> > >
48352879/view?picmode=&mode=tn&order=ordinal&start=41&count=20&dir=asc
> > > >
> > >
> >
>

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