SynthModules

Yes the marketing of new gear (of any kind) is obnoxious. Just
recall the big hoopla about synthesizers replacing musicians that
went on in the 70's (I guess there was some truth in it since that
seems to be coming into fruition now in the computer age, but
you know what I mean).


> 
> What I meant was the over enthusiastic marketing techniques 
> that end up getting used in the pursuit of the almighty dollar.
> 
> They keep coming up with great technologies, but then over 
> selling them as "the next big thing that replaces all others".
> 
> I have nothing inherently against soft synths. I just wish they 
> wouldn't market them as a "superior replacement' for something 
> else. And I wish people wouldn't buy into that marketing crap, 
> and then parrot it back at me. It gets on my one remaining nerve.