The Logic Off Topic list

>
>
>Joeri wrote:
>
>>Using a sample helps sales very much, even if it costs some money.
>>People will/might recognise the sample a bit, and that will make it
>>sound "familiar".
>>    
>>
>Depressing. Pathetic. Absurd.
>
But unfortunately true.

By the way, want to hear a completely depressing story? Here it comes:
-
EMI turns cartoon rock band into cellular marketing tool
The Wall Street Journal - US Abstracts; Apr 24, 2002

EMI Group PLC has formed a rock group called Gorillaz
whose record sales are less important than the text message responses it 
generates from loyal fans. The band, which consists of four cartoon 
characters, is being used by EMI as a personal-marketing tool that 
utilizes cellular phones to serve its market. By giving out prizes to 
Gorillaz fans who send text messages to the band, EMI is able to compile 
a database of mobile phone numbers from which it can announce concert 
schedules and album releases of other bands. Marketers say this new 
marketing approach holds a lot of promise and could reap rewards for EMI 
in the future.
-

The industry is changing much faster than anticipated.
It seems like digital distribution is taking off exponentially.

Bye,
Joeri

-- 
Joeri Vankeirsbilck
joeri@...

Belway Productions      -     http://www.belway.com
List-admin   Logic-users/SoundD*ver-users/Logic-TDM