But if you look at the current issue of "Wired" magazine - it shows one of the faces of the human Gorillaz members. I thought their video was some sort of Japanese anime adapted for the video. > >By the way, want to hear a completely depressing story? Here it comes: >- >EMI turns cartoon rock band into cellular marketing tool >The Wall Street Journal - US Abstracts; Apr 24, 2002 > >EMI Group PLC has formed a rock group called Gorillaz >whose record sales are less important than the text message responses it > >generates from loyal fans. The band, which consists of four cartoon >characters, is being used by EMI as a personal-marketing tool that >utilizes cellular phones to serve its market. By giving out prizes to >Gorillaz fans who send text messages to the band, EMI is able to compile > >a database of mobile phone numbers from which it can announce concert >schedules and album releases of other bands. Marketers say this new >marketing approach holds a lot of promise and could reap rewards for EMI > >in the future.
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Re: [L-OT] (redirected) So big music guns DO steal music all the time!!
2002-04-28 by TazmnianDv@aol.com
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