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Message

Industry size

2001-07-12 by GAmoore@aol.com

> >>> Most people don't realize that the entire music industry
> >>> is  drop in the bucket compared to the video/graphics industry.
....

ZEKE wrote :
>Adobe Systems (makers of Photoshop & Dreamweaver, among other things) is a 
publicly >traded big-cap NASDAQ stock (ADBE) that's now roughly $43/share 
(up $1.64 today, so
>far).  Trade volume is usually 4-5 million shares per day.  Nearly everyone 
who owns a 
>computer has some Adobe product on it. 


How many people do you know who have a legal copy of Photoshop on their 
computers? Surely, it must be 10 times the number of people who have a 
sequencer of similar cost, since it Adobe products are so ubiquitous. I 
do have Photoshop, Illustrator, and a number of individually purchased 
fonts, but I don't think I'm the average person. In fact, I don't know 
anyone else who has any of these things on their computer.

No the fact is, is that Photoshop and Illustrator are niche markets. 
Adobe is now selling the equivlant of Photoshop Fun for home users who 
can't fork over the $500 for the full version. However, in LA, the second 
largest city in the US, and probably the top US city for the creation of 
the arts, I don't know of a single store I can go and ask them for advice 
about using Photoshop or filters. However, there are probably 50 where I 
can go in and ask about Digital Performer or maybe Logic. 

Adobe makes its money from selling a wider range of products than Emagic 
- although Emagic is diversifying rapidly.

(this discussion is OT, but a discussion about Emagic's customer support 
is not OT, and is in fact very central to the user experience with Logic.)

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