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RE: [lpc2000] Re: ARM buys Keil

2005-10-31 by Paul Curtis

Hi, 

> > > I think it more likely to be the other way around.  I envision a 
> > > scenario where, if you want to use the ARM core efficiently, you 
> > > HAVE to buy their compiler.
> > 
> > That's nonsense--why else do 3Ps exist if not to compete with ARM's 
> > compiler?  I reckon IAR and Green Hills, and probably others, would 
> > vehemently defend their position as worthy competitors to ARM's
> tools.
> > I choose those two simply because their prices are comparable with
> ARM's
> > pricing model.
> 
> Because ARM makes money on the IP.  

Leaving Artisan aside, there are two classes of IP that ARM owns: #1 is
the ARM core and #2 is the ARM software set.  It makes good money on
both, look at the accounrs.

> They can price the 
> compiler in such a way that all of the competition dies.  

Oh yeah, kill your third parties, what an absolutely great idea!  Not
only that, pay $4.6M to kill of your software IP income.  Become a
single source supply of ARM hardware and software.  You think that's a
good thing?

> There would be two platforms - open source GNU and ARM/Keil.  
> At $99.95 even I would buy the package!

Face it, the Keil package isn't going to come down in price to that
level.

--
Paul Curtis, Rowley Associates Ltd  http://www.rowley.co.uk
CrossWorks for MSP430, ARM, AVR and now MAXQ processors

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