AVR-Chat

Start small and simple. Solicite support by asking for articles from companies that are in the related field, Spark Fun, Pololu, Arduino, All Electronics. Surely they have projects that could be published in an on-line mag to get the word out and have customers calling them up asking for parts to support the projects by say Spark Fun and others in mag "Support Your AVR Habit". After a short while people here would be calling it "AVR Habit". Have a "AVR Habit" group in Yahoo or may be a domain. AVRHabit.com is available on GoDaddy for $10.69/yr
http://www.godaddy.com/domains/searchresults2.aspx?ci=16811

Google done started making a profit because companies were willing to pay them to help those companies get their word out. Publicity. I'm sure the above mentioned companies and others in the back of pubs like Servo, Nuts and Volts, Circuit Cellar and others would give at least a little support. If business picks up you support will pick up. And hopefully they will also be supplying projects/articles that support what they sell.

Oh, should the 'Habit' catches on who knows, we have all heard of the "Learn X in y days" or "Z for Dummies".

Mike