Dave Smith Instruments SYNTHESIZERS

Joe <jmelnyk@...> writes:
> does that justify the price of $1200 to $1500 though?  Is it just me, or
> does that seem a little high for what the rack will offer?  Maybe I just
> expected it to be an outrageously great value like the Evolver is...

I agree, I'd rather have a lower price, but ... my experience is that
new products are almost _always_ a bit more expensive that you were
hoping for.

After all, if everybody's raving about the price of something, it's likely
that you could charge a bit more for it and they'd still buy it.  From the
profit-making point of view, you want to want to push the price until the
dropoffs in sales exceeds the increase profit; people `raving about the
price' would seem to represent a sort of free buffer where you can increase
the price _without_ a major drop in sales (this isn't entirely true, of
course -- the `raving' is also sort of like free advertising &c; but to
some extent, Dave's already gotten the effect of that from the original
Evolver).

I expect that the original Evolver's great price was not due just to Dave
being a nice guy, but also things like (1) the monophonic synth market is
probably a bit smaller and less certain, (2) it was new, somewhat unique,
product from a small and `unknown' manufacturer, (3) unsureness about the
market.  All of those would suggest an aggressive price to get the market's
attention.  Now he's _got_ the market's attention, and so can probably
afford to push for a bit more profit.

All, IMHO, of course... :-)

-Miles
-- 
Is it true that nothing can be known?  If so how do we know this?  -Woody Allen