Yamaha DTXpress/DTXplorer/DTXtreme

--- In DTXpress@yahoogroups.com, Paul Bentley <pb@w...> wrote:
> eDrummers in London (UK) now have a new drum store to check out as 
the 
> basement of the big Virgin record store in Oxford Street (London, 
UK) 
> is now home to the London branch of the Birmingham based music 
store 
> chain Sound Control. No big deal you might think except it also 
houses 
> the first of the Roland Planet concept 'store within a store' 

Thanks for the report, Paul. It will be interesting to see what 
happens when Yamaha's new kits hit the market. How many customers 
will even bother to cut their way through the Roland forest to check 
out the DTX offerings, or anyone else's (like Koby's). Such marketing 
aggressiveness on Roland's part, even if coupled with only a cosmetic 
change in the product line this Winter, could seriously hurt other 
company's sales. Stewart has already told us that Yamaha is in 
serious disarray in the UK. Any brand loyalty could also be in 
jeopardy. 

Ed