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Digital BW, The Print

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Re: [Digital BW] B&W Magazine is not for photographers

2002-02-28 by Kevin Bjorke

They don't give a hoot about shooters, and never have except as a 
source of raw material for their real business, which is print sales. 
They are as much about the practice of photography as "Variety" is 
about the practice of acting.

That, at least, is the INTENT of the magazine.

If in fact the main audience is photographers, and that audience 
evaporates in the face of B&W's sales-price-centric arrogance, is 
something that only the marketing wonks at B&W know for certain.

Maybe the cover price can survive at $20?

-- 
Kevin Bjorke
http://www.botzilla.com/

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