Digital BW, The Print

Finding the price point turned out to be easy in my case ...

When I started the effort to sell A. Aubrey Bodine reprints and note cards in 2000, I looked at the "industry" (basically, Nash Editions) and saw 16x20s, done on the IRIS printer, going for $500.  So I tried that.  I had to outsource the printing since I couldn't afford the IRIS, and managed to net $50 per sale.  I sold exactly 16 prints in the first year.  

Then the equipment went through a revolution -- printers, scanners, hard drives, computers, software -- all became cheaper and better and that transformed the problem. I dropped the price to $50 for a 16x20, and over the last 12 years I have printed and sold more than 30,000 prints in 5 sizes from 8x10 ($20), 11x14 ($30), 16x20 ($50), 20x24 ($75) and 24x30 ($100).  Plus I offer archival for quite a bit more -- some people need the better quality distinction, but only about 2%.

So now, like most things in the economy, it is a marketing issue.  Which technology, again, in the internet, has transformed.

--- In DigitalBlackandWhiteThePrint@yahoogroups.com, "E.Neilsen" <e.neilsen2@...> wrote:
>
> And while we constantly battle the circular motion around the bowl pulling the whole industry under the break even point, more and more photo enthusiasts are contributing to the shear volume of photos; good and bad.  Finding a price point that doesn't sell you out and customers still willing to pay for quality is amazingly interesting.  
>  
> Eric Neilsen
> Eric Neilsen Photography
> 4101 Commerce Street, Suite 9
> Dallas, TX 75226
>  
> www.ericneilsenphotography.com
> skype me with ejprinter
> Let's Talk Photography
>  
>