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Digital BW, The Print

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Re: [Digital BW] Re: Photography That Doesn't Suck

2013-02-18 by Tony Sleep

On 18/02/2013 14:53, orbancc wrote:
>
> Then the equipment went through a revolution -- printers, scanners, hard
> drives, computers, software -- all became cheaper and better and that
> transformed the problem. I dropped the price to $50 for a 16x20, and over
> the last 12 years I have printed and sold more than 30,000 prints in 5
> sizes from 8x10 ($20), 11x14 ($30), 16x20 ($50), 20x24 ($75) and 24x30
> ($100). Plus I offer archival for quite a bit more -- some people need the
> better quality distinction, but only about 2%.

That suggests you've maybe grossed ~$150,000 in 12 years. Less (say) 40% 
for overheads and costs (printers, ink, paper, space, energy, computers, 
s/w etc), that leaves $90k - a net average income of ~$7,500/year. For how 
many hours work, and other time spent and direct costs incurred in the 
photography?

Finding a price point at which people will buy but you earn nothing is 
quite easy...

-- 
Regards

Tony Sleep
http://tonysleep.co.uk

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