Digital BW, The Print

Hi Paul,
While I'm doing this on group...it's intended for you.. I have learned a few very bitter lessons thru the years in the area of marketing.. In our quest to satisfy all we often shoot ourselves right in the foot.. The idea of selling work that is marketed to two or more groups in the same place or show event.. is really really complex.. If is screws up you actually loose ground on both ends.. The discovery I made along the way is that your collector or really serious buyers that pay the premeum for really outstanding collectable work actually don't like being in the space of the other group.. they feel compromised and cheapend... I have actually had conversations with some very special clients along the way.. I have a client in Colorado that attends the CM Russell show that I do every year.. As with any show the quality of our traffic in the past few years had degraded somewhat.. He will walk by my room until it is clear so he can be one on one in a quality way.. So ...no clue if the two room concept will get you around it.. but I wish you luck.. I really do.. I suggest staffing it such that your free to do what you need to do.. ..I'd also appreciate hearing how it goes .. no kidding..  I have done a few gallery shows in my area where the gallery is open to the public until 5 PM ..We shut down for an hour. Then open again by invitation from 6 to 9.. I got quite a bit of flack from the day attendees... So far I really haven't found the answer that actually makes me comfortable short of totally seperate shows that the work focuses on the intended market.. And beleive me I've tried a few crazy things..  Anyway good luck with that..

jimbo
  ----- Original Message ----- 
  From: Paul Roark 
  To: DigitalBlackandWhiteThePrint@yahoogroups.com 
  Sent: Monday, February 18, 2013 8:57 AM
  Subject: Re: [Digital BW] Re: Photography That Doesn't Suck


    
  E.Neilsen e.neilsen2@...> wrote:

  > **
  >
  >
  > ... Finding a price point that doesn't sell you out and customers still
  > willing to pay for quality is amazingly interesting.
  > ...
  >

  That is part of what is behind my dye v. carbon pigment approaches The
  walk-by customers that make up the numerical bulk of Gallery Los Olivos's
  customers are very price sensitive and don't care about longevity. The
  collectors don't like the low prices I need to put on work to sell to these
  people. So, we'll see if I can have 2 different media that can make both
  markets at least somewhat happy.

  I'm having a show in September where the front room will be entirely dye
  prints. In a separate space the carbon prints will be hanging, with higher
  prices, including one that will be an edition of 1 with a very high price.
  We'll see what happens.

  Paul
  www.PaulRoark.com

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