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Digital BW, The Print

Index last updated: 2026-04-28 22:56 UTC

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Re: Photography That Doesn't Suck

2013-02-18 by orbancc

Not quite -- you're off by an order of magnitude, and I have very low overhead since I work from my basement.  And do my own programming (inhouse and the website), bookkeeping, and whatever graphic design is needed.  I'm a computer guy/engineer and don't really know much about art - other than growing up with a darkroom in my parents home.

We have also done three books -- the latest will be released this month:  Bodine's Industry, to join Bodine's Chesapeake Bay Country and Bodine's City in this series of photography books published by Schiffer Books.

--- In DigitalBlackandWhiteThePrint@yahoogroups.com, Tony Sleep <TonySleep@...> wrote:
>
> On 18/02/2013 14:53, orbancc wrote:
> >
> > Then the equipment went through a revolution -- printers, scanners, hard
> > drives, computers, software -- all became cheaper and better and that
> > transformed the problem. I dropped the price to $50 for a 16x20, and over
> > the last 12 years I have printed and sold more than 30,000 prints in 5
> > sizes from 8x10 ($20), 11x14 ($30), 16x20 ($50), 20x24 ($75) and 24x30
> > ($100). Plus I offer archival for quite a bit more -- some people need the
> > better quality distinction, but only about 2%.
> 
> That suggests you've maybe grossed ~$150,000 in 12 years. Less (say) 40% 
> for overheads and costs (printers, ink, paper, space, energy, computers, 
> s/w etc), that leaves $90k - a net average income of ~$7,500/year. For how 
> many hours work, and other time spent and direct costs incurred in the 
> photography?
> 
> Finding a price point at which people will buy but you earn nothing is 
> quite easy...
> 
> -- 
> Regards
> 
> Tony Sleep
> http://tonysleep.co.uk
>

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