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Digital BW, The Print

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Re: [Digital BW] Re: Photography That Doesn't Suck

2013-02-18 by John Castronovo

You can make all the "meaningful imagery" you want and work tirelessly at it 
too. Make it perfect if you like. I don't care if you're the most skilled 
artist and craftsman the world has ever known. All of that means nothing to 
the buyers, most of whom are turned on by the photograph's subject and other 
things we'd never imagine were important, but not our craft which is the 
thing we value. I make reproductions for one of the best artists to have 
ever lived. His work is jaw dropping, just totally awesome in concept, scope 
and execution. Yet he's broke, barely has enough money to feed himself, and 
he's known only to a few patrons who appreciate him and collect his work. He 
does it because that's what he does and there's nothing else for him in this 
life. Craft isn't now and has never been a way for serious artists to make a 
living. People will collect pictures of dogs because they like dogs. They'll 
buy the print of a sunset through rocks, a Corvette or cute puppy taken with 
a cell phone before considering a perfectly hand crafted surrealist 
extravaganza if they find the subject matter not to their liking. So long as 
people value subjects more than art, it doesn't much matter how it's done 
whether it's a snap shot with a cell phone or from large format professional 
equipment. Who the artist was doesn't matter either unless it's an 
investment grade collectible piece, and then nothing matters except what it 
was last sold for at auction.

-----Original Message----- 
From: jimbo
Sent: Monday, February 18, 2013 3:48 PM
To: DigitalBlackandWhiteThePrint@yahoogroups.com
Subject: Re: [Digital BW] Re: Photography That Doesn't Suck

Tony,
Please don't get mad at me..... well too mad ok? I mean this well and it'll 
maybe be hard to chew. What is very clear from your response is that your 
not a professional  or full time photographer.. that needs to buy bread and 
my ever famous saying "beer" from our efforts..

You went a place you really didn't need to go and it was actually non 
productive in the end.. I say that because .. you've most likely not walked 
his walk.. Being a committed full time photographer or artist for that 
matter is one of the scariest things on the planet today.. You want to under 
stand faith and commitment.. well a good place to look maybe is a shooter 
that just can't quit... The past say 5 years have been very difficult.. It 
doesn't mean we work less in truth it means we work different and harder in 
many cases..  Do you, sir , have that level of commitment?

The world has been moving to the Walmart mentality.. ( Sorry I just had to 
say it that way..) So it's like this ..adapt, reconfigure or die.. The neat 
part  and I say neat part is .. we're in a funny space for a while.. Cameras 
every where.. images everywhere.. confusion everywhere... when the dust 
settles .. the real shooters or their succesors will win.. So let it be 
written.. Their is no substitute for hard work and talent..

I'm doing things today that I thought I'd never have to do.. My whole life 
is about making meaningful imagery.. interacting with people, clients that 
are willing to trade their hard erned money for a part of me to hang on 
their wall, in their office or my new place video..  etc.. that's what I 
need .. it's what drives me. So maybe I'm flawed.. When it works .. it 
drives me to a greator place.. I think that's how it's supposed to work.. 
not sure..

So .. to sum up.. and this is just for you to contemplate ok? You were 
looking at numbers when you saw that the poster sold 30,000 images.. over I 
guess 12 years.. Divide that by 12 dude.. that's his exposure.. Do you know 
how to understand what the side line benefits of that kind of exposure 
really is? So Jimbo says lets root for this guy.. not try to take him down.. 
You drive him away and you won't learn shit from him.. .. but then maybe 
that doesn't matter to you..

jimbo




  ----- Original Message ----From: Tony Sleep
  To: DigitalBlackandWhiteThePrint@yahoogroups.com
  Sent: Monday, February 18, 2013 9:45 AM
  Subject: Re: [Digital BW] Re: Photography That Doesn't Suck



  On 18/02/2013 14:53, orbancc wrote:
  >
  > Then the equipment went through a revolution -- printers, scanners, hard
  > drives, computers, software -- all became cheaper and better and that
  > transformed the problem. I dropped the price to $50 for a 16x20, and 
over
  > the last 12 years I have printed and sold more than 30,000 prints in 5
  > sizes from 8x10 ($20), 11x14 ($30), 16x20 ($50), 20x24 ($75) and 24x30
  > ($100). Plus I offer archival for quite a bit more -- some people need 
the
  > better quality distinction, but only about 2%.

  That suggests you've maybe grossed ~$150,000 in 12 years. Less (say) 40%
  for overheads and costs (printers, ink, paper, space, energy, computers,
  s/w etc), that leaves $90k - a net average income of ~$7,500/year. For how
  many hours work, and other time spent and direct costs incurred in the
  photography?

  Finding a price point at which people will buy but you earn nothing is
  quite easy...

  -- 
  Regards

  Tony Sleep
  http://tonysleep.co.uk




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