I think this is a steal. $12 a year and I get access to ALL of their video content AND all the other good content there? I've already spent at least $300 on their videos (over several years) and it was an excellent investment. The Schewe/Reichman Lightroom and Photoshop videos are among the best available and they are only the tip of the iceberg.
This is quite like Adobe's move from license fees to subscription fees. Initially it seemed like some kind of scam, but when they came out with the photographers package for $12 a month, I jumped on it and have not regretted it for a second.
I think we all need to start recognizing that quality information is not cheap. The Internet has caused people to think that everything should be free, but it's not free to create or maintain. Paying for what you get is a much more natural state of affairs and, in the long run, will benefit all of those who do any kind of content creation - and that would include every photographer.
Homer Shannon