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Digital BW, The Print

Index last updated: 2026-04-28 22:56 UTC

Message

For Martin About Marketing

2002-04-24 by wolarsky

Martin, 

I realize that you are not commerically connected with MIS, but 
something does not make much sense to me. You mentioned when you 
posted Tyler's new curves that he donated the effort and the curves, 
since he does not even have a 1280. In your post about the Canon 
9000, you mention that MIS just makes ink - its up to others to 
develop the workflows.

Why is this? Wouldn't it make sense for the company that produces the 
inks to pay someone to produce the curves and profiles? MIS, or 
anyone else, could then sell these at a reasonable price and actually 
make a profit. MIS is really in the business of selling a method of 
printing, not just inks. The easier it is to use the system, the more 
it will become an accepted method, and the more ink they will sell.

Having just spent the last three months figuring out how to produce 
decent prints with their inks, I am acutely aware that the process is 
closer to joining a secret society, than purchasing software. Each 
new user posts similar questions, and there is no readily available 
repository of answers. Charitable individuals such as you and Paul 
Roark continually answer the same questions.

Shouldn't MIS organize this whole process a bit better? I apologize 
for the speech, but I detect that there are a number of frustrated 
individuals attempting to learn how to use these inks.

Evan Wolarsky

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