For Martin About Marketing
2002-04-24 by wolarsky
Martin, I realize that you are not commerically connected with MIS, but something does not make much sense to me. You mentioned when you posted Tyler's new curves that he donated the effort and the curves, since he does not even have a 1280. In your post about the Canon 9000, you mention that MIS just makes ink - its up to others to develop the workflows. Why is this? Wouldn't it make sense for the company that produces the inks to pay someone to produce the curves and profiles? MIS, or anyone else, could then sell these at a reasonable price and actually make a profit. MIS is really in the business of selling a method of printing, not just inks. The easier it is to use the system, the more it will become an accepted method, and the more ink they will sell. Having just spent the last three months figuring out how to produce decent prints with their inks, I am acutely aware that the process is closer to joining a secret society, than purchasing software. Each new user posts similar questions, and there is no readily available repository of answers. Charitable individuals such as you and Paul Roark continually answer the same questions. Shouldn't MIS organize this whole process a bit better? I apologize for the speech, but I detect that there are a number of frustrated individuals attempting to learn how to use these inks. Evan Wolarsky