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Digital BW, The Print

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For Martin About Marketing

For Martin About Marketing

2002-04-24 by wolarsky

Martin, 

I realize that you are not commerically connected with MIS, but 
something does not make much sense to me. You mentioned when you 
posted Tyler's new curves that he donated the effort and the curves, 
since he does not even have a 1280. In your post about the Canon 
9000, you mention that MIS just makes ink - its up to others to 
develop the workflows.

Why is this? Wouldn't it make sense for the company that produces the 
inks to pay someone to produce the curves and profiles? MIS, or 
anyone else, could then sell these at a reasonable price and actually 
make a profit. MIS is really in the business of selling a method of 
printing, not just inks. The easier it is to use the system, the more 
it will become an accepted method, and the more ink they will sell.

Having just spent the last three months figuring out how to produce 
decent prints with their inks, I am acutely aware that the process is 
closer to joining a secret society, than purchasing software. Each 
new user posts similar questions, and there is no readily available 
repository of answers. Charitable individuals such as you and Paul 
Roark continually answer the same questions.

Shouldn't MIS organize this whole process a bit better? I apologize 
for the speech, but I detect that there are a number of frustrated 
individuals attempting to learn how to use these inks.

Evan Wolarsky

Re: [Digital BW] For Martin About Marketing

2002-04-24 by Carolyn Frayn

I'm not Martin of course but wanted to add my thoughts to this...
just because.


Evan Wolarsky wrote:
snip:
>  MIS, or 
> anyone else, could then sell these at a reasonable price and actually
> make a profit. 

Cone for example?  Although constantly criticized for his prices... these
small companies doing all this r&d, how else do they make a profit? He sells
the whole package. Seems pretty cool to me.

> MIS is really in the business of selling a method of
> printing, not just inks.

In my opinion it's just the inks.

Cone is in the business of selling a method of printing...

MIS is now selling inks that can be used with the Piezo driver, pretty smart
I figure.  

>  The easier it is to use the system, the more
> it will become an accepted method, and the more ink they will sell.

Or the sooner a competing ink company markets inks that will work with their
methods... 

> Shouldn't MIS organize this whole process a bit better?

But why?  When they have many generous people creating workflows for them
and now with the release of inks compatible with cone's driver... why?


> for the speech, but I detect that there are a number of frustrated
> individuals attempting to learn how to use these inks.

There are thousands of posts involving ideas, workflows, methodology
available etc... this stuff has been around for years now.  A little
research may help any frustrated individuals.

Carolyn

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