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Digital BW, The Print

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Re: [Digital BW] For Martin About Marketing

2002-04-24 by Carolyn Frayn

I'm not Martin of course but wanted to add my thoughts to this...
just because.


Evan Wolarsky wrote:
snip:
>  MIS, or 
> anyone else, could then sell these at a reasonable price and actually
> make a profit. 

Cone for example?  Although constantly criticized for his prices... these
small companies doing all this r&d, how else do they make a profit? He sells
the whole package. Seems pretty cool to me.

> MIS is really in the business of selling a method of
> printing, not just inks.

In my opinion it's just the inks.

Cone is in the business of selling a method of printing...

MIS is now selling inks that can be used with the Piezo driver, pretty smart
I figure.  

>  The easier it is to use the system, the more
> it will become an accepted method, and the more ink they will sell.

Or the sooner a competing ink company markets inks that will work with their
methods... 

> Shouldn't MIS organize this whole process a bit better?

But why?  When they have many generous people creating workflows for them
and now with the release of inks compatible with cone's driver... why?


> for the speech, but I detect that there are a number of frustrated
> individuals attempting to learn how to use these inks.

There are thousands of posts involving ideas, workflows, methodology
available etc... this stuff has been around for years now.  A little
research may help any frustrated individuals.

Carolyn

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