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Digital BW, The Print

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RE: [Digital BW] "500 year" Color Pigments -- B&W Mag

2002-04-25 by Richard Wolfson

Do you think Sandro Botticelli was a customer of theirs? His "La nascita
di Venere" (1484) is holding up pretty well in the Gelleria degli
Uffizi.

> -----Original Message-----
> From: Paul Roark [mailto:paul.roark@...t] 
> Sent: Thursday, April 25, 2002 3:40 PM
> To: DigitalB&WPrint
> Subject: [Digital BW] "500 year" Color Pigments -- B&W Mag
> 
> 
> This caught my eye.
> 
> The June 2002 issue of B&W Magazine has some interesting 
> articles -- and advertisements.  (Even though that 
> publication that doesn't like us, I have not cancelled my 
> subscription.)
> 
> B&W Mag is starting a series on the "ABC of Collecting."  
> This should be educational (or self-promoting).
> 
> Even more interesting, however, was an advertisement in the 
> middle of the first of these "collecting" articles.  The 
> "Ataraxia Studio" claims to be using the most stable color 
> process there is -- using pigments.  (OK -- this might not be 
> too far off.)  The ad then implies that it's color pigments 
> have a "500 year" life.
> 
> Hmm.
> 
> The good news is that it does accomplish some education of 
> the B&W Mag readership -- whoever they are.  And, of course, 
> I wish the advertiser the best of luck in substantiating the 
> "500 year" claim.  That would be great.
> 
> I fear that there may be bad news for all of us, however, if 
> claims like this are shown to be false.  It could undercut 
> the real progress that is being made.
> 
> The advertiser has a website at:
> 
http://www.atxstudio.com/index1.htm



"If it's too to be true, it probably isn't."

Paul
http://www.PaulRoark.com



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