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Digital BW, The Print

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Re: [Digital BW] "500 year" Color Pigments -- B&W Mag

2002-04-25 by Jerry Olson

Paul, Even the finest oil paintings of the 16th and 1 7th centuries have faded some. So have all the watercolors that are hundreds of years
old. In fact it seems the only paintings that appear NOT to have faded are on the walls of caves such as those at Lascaux, France. (Not the
best color gamut, but the haven't faded much considering they are 20,000 years old.

Jerry

There will never be a way to prove 500 year claims, or even 100 year claims, so I suppose anyone can make them...




Paul Roark wrote:

> This caught my eye.
>
> The June 2002 issue of B&W Magazine has some interesting articles -- and
> advertisements.  (Even though that publication that doesn't like us, I have
> not cancelled my subscription.)
>
> B&W Mag is starting a series on the "ABC of Collecting."  This should be
> educational (or self-promoting).
>
> Even more interesting, however, was an advertisement in the middle of the
> first of these "collecting" articles.  The "Ataraxia Studio" claims to be
> using the most stable color process there is -- using pigments.  (OK --
> this might not be too far off.)  The ad then implies that it's color
> pigments have a "500 year" life.
>
> Hmm.
>
> The good news is that it does accomplish some education of the B&W Mag
> readership -- whoever they are.  And, of course, I wish the advertiser the
> best of luck in substantiating the "500 year" claim.  That would be great.
>
> I fear that there may be bad news for all of us, however, if claims like
> this are shown to be false.  It could undercut the real progress that is
> being made.
>
> The advertiser has a website at:
>
> http://www.atxstudio.com/index1.htm
>
> "If it's too to be true, it probably isn't."
>
> Paul
> http://www.PaulRoark.com
>
>
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