You don't necessarily need to switch all of your customers at once. Offer both. Make the ones you'd prefer to do (I'm assuming the digital prints) the cheaper option. Those that still want the fiber based prints can still get them, you'll make a bit more for that and you'll be able to move toward digital prints for most of your work. I'm using this philosophy as I'm starting up (slowly) a portrait and event studio. I'm providing only digital proofs in the base price and charging $25/roll for printed proofs. If someone complains about not getting prints, I just ask for the $25 per roll and cover my difference in expense to have them machine printed. Just make it part of the pricing scale like lots of people already do with RC vs. fiber prints, warm or other extra toning, etc. Just make the process you WANT to use the cheapest and arrange the other services accordingly.
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Re: archival prints
2002-06-19 by J Wynia
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