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Digital BW, The Print

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Re: Dec. Issue: B/W Magazine

2002-11-18 by Clayton Jones

>The suitability of the magazine as a vehicle for digital advertising
>is a decision made by the advertisers, not the magazine.

Exactly right.  The advertisers know what they are doing.  They know
that a lot of the readers are doing, or are considering, digital
printing, even if the editor doesn't know.

I think it's great.  The more digital technology is advertised in a
slick art oriented mag the more legitimacy it gives it in the eyes of
the readers.

Paul is right - it's just a matter of time.

I also am glad there is a mag and editor like this out there.  Light
sensitive emulsion printing is an exquisite art form and it deserves
to be preserved.  

A few years ago I was thinking "I'll never change", but now I'm 56,
have some back and hip problems which make it difficult to stand long
hours in the darkroom, and am more sensitive to the fumes.  Last year
when Steve K. showed me some of his digi prints and I saw what the
technology is now capable of, it didn't take me long to make a
decision.

So it goes, and I hope there will always be some who keep the older
craft alive and well, and they deserve an excellent mag to showcase
it.

Regards, - cj

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