>The suitability of the magazine as a vehicle for digital advertising >is a decision made by the advertisers, not the magazine. Exactly right. The advertisers know what they are doing. They know that a lot of the readers are doing, or are considering, digital printing, even if the editor doesn't know. I think it's great. The more digital technology is advertised in a slick art oriented mag the more legitimacy it gives it in the eyes of the readers. Paul is right - it's just a matter of time. I also am glad there is a mag and editor like this out there. Light sensitive emulsion printing is an exquisite art form and it deserves to be preserved. A few years ago I was thinking "I'll never change", but now I'm 56, have some back and hip problems which make it difficult to stand long hours in the darkroom, and am more sensitive to the fumes. Last year when Steve K. showed me some of his digi prints and I saw what the technology is now capable of, it didn't take me long to make a decision. So it goes, and I hope there will always be some who keep the older craft alive and well, and they deserve an excellent mag to showcase it. Regards, - cj
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Re: Dec. Issue: B/W Magazine
2002-11-18 by Clayton Jones
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